Dr. Goose's Nobel Pick

Richard Thaler and Robert J. Shiller,
More empir'cal than Merton H. Miller,
Through the care that they gave your
Financial behavior,
Make footprints as great as Godziller.

The groundbreaking research by Thaler, of U. Chicago, and Shiller, of Yale, takes the study of finance beyond the purely rational approach embodied by 1990 Nobel Prize winner Merton Miller, into the more reality-based realm of "behavioral finance," thus having a greater impact on solving real-world problems.