Wednesday, March 21, 2012

Thanks, Mitt - from Ohio Art

One's product becoming a meme
May be every brand manager's dream;
To shake up and then
Start over again,
Well-etched in a rank of esteem.

They're toasting the Mitt Romney Presidential campaign in Bryan, Ohio tonight. The Ohio Art Company, makers of the classic Etch A Sketch toy, found their product in an unaccustomed spotlight due to a gaffe by a Romney campaign manager. Adviser Eric Fehrnstrom told CNN that the Romney team was unconcerned with presenting his recent, hard-right positions to moderate voters in the fall general election: “Everything changes. It’s like Etch A Sketch,” he said. “You can shake it up and we start all over again.” The family-run toy company showed gleeful appreciation to be "DRAWING attention with political candidates...and SHAKING UP the national debate." This development immediately opened up a new market segment for the familiar erasable screen: the Gingrich and Santorum campaigns bought up Etch A Sketch devices to use as props against the Republican front-runner. Mr. Fehrnstrom may have received flowers from rivals to whom he gave a new catch phrase, now that "flip-flop" no longer sounded sketchy enough.

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